It seems like consumers and brands are starting to gear up for Coachella 2017 and we can’t wait for what’s in store! Last year’s Coachella marked the first annual FORAY Oasis and this year, brings a bigger and better festival party for FORAY Collective and some of our favorite brands, such as Victoria’s Secret, Smashbox, Tone It Up, Revolve, Guess, and more! With most VIP tickets sold out (p.s. we found a way to get around the sold out tickets), this year’s Coachella festival will likely be one of the bigger and better festivals ever! While the festival is the largest draw, many opt into going from pool party to day parties, which can be one of the most fun parts of the entire weekend. Many brands have found unique and exciting ways to interact with consumers during the festival and this year’s lineup of the best Coachella parties prove to provide some added fun to your favorite festival music acts.
We’ve rounded up the best Coachella parties of 2017 and will continue to update the list as we get closer to April 14, 2017! If you have anything to add to our Coachella guide, please let us know!
Friday Parties at Coachella:
Desert Oasis by FORAY Collective and Vampped
Desert Oasis by FORAY Collective and Vampped will be held on Friday, April 14, 2017 from 2-6 PM during Coachella weekend one, the exclusive party will be hosted by actress and model, Emily Ratajkowski and include DJ sets by Brody Jenner, Madds and Devin Lucien.
Sponsors include L’Oréal Paris, boohoo.com and media partner, HerCampus. This event is invite-only and address is revealed upon confirmed RSVP. The guest list closes on 4/10.
FORAY Collective, founded by influencer Kaitlynn Carter and longtime friend Tiana Haraguchi, is a shopping destination that gives women who are passionate about fashion direct access to emerging designer labels and today’s top style influencers.
Victoria’s Secret Angels Oasis
Jasmine Tookes, Martha Hunt, Alessandra Ambrosio, Taylor Hill and Josephine Skriver will be hosting a private party in Indio on Friday afternoon, complete with a DJ and beauty stations.
Smashbox Cosmetics’ Pool Party
Smashbox Cosmetics will host a pool party at a private Palm Springs residence from 2 p.m. to 6 p.m.
Day Club will take place at the Hilton Palm Springs on both weekends with electronic powerhouses Skrillex, Dillon Francis, Madeon, and Nicky Romero throwing down along with prominent LA crews like OWSLA, Mad Decent, and Sound Nightclub taking over.
Saturday Parties at Coachella:
Bumble has hired hosts Kendall and Kylie Jenner for its Winter Bumbleland event, featuring music by DJ sisters Simi & Haze. It’s winter themed, including an ice bar, a glacier pool, a snow angel garden and winter tubing!
PopSugar’s Cabana Club
PopSugar returns to Coachella 2017 party scene with Nordstrom, Ulta Beauty and Three Olives Vodka, as well as a live performance by Daya at the Colony Palms Hotel from 1 p.m.- 5 p.m.
Levi’s Neon Carnival
Levi’s legendary Neon Carnival is taking place from 10 p.m. to 4 a.m. on Saturday.
Continue to check back in to see a full Coachella guide for 2017, so you can stay up to date on some of the must-attend branded events that surround Southern California’s favorite desert festival.