Better than a little blue box, Summer Fridays Jet Lag mask is the highly coveted little blue bottle that’s been flying off of shelves (virtual & irl) since its launch in 2017. The woman to thank for everyone’s hydrated glow, Lauren Gores Ireland, joins us on this episode of the #FollowMe Podcast to share her expertise as an influencer entrepreneur.
Lauren is a beauty blogger turned brand builder and the co-founder of the cult-favorite skincare line, Summer Fridays. Lauren entered the influencer industry by way of news broadcasting after studying journalism in college. It was her first job in media that led to launching her lifestyle blog, You & Lou, which allowed herself the creative freedom to explore new ways to authentically share her passions. After establishing herself as an expert and resource within the beauty industry, Lauren was able to team up with her longtime friend and fellow beauty blogger, Marianna Hewitt, to launch the iconic clean skincare line, Summer Fridays. To hear more from Lauren about launching her brand, product development, and getting started as a blogger be sure to tune in to this special episode of the #FollowMe Podcast.