October is finally here, which means it’s time for PSLs and LA will finally get the memo to cool down the weather. Although Summer has officially come to an end, let’s take a look back on the very Social September that closed out the season.
Cassie x ASTR The Label September 4
Our girl Cassie Randolph partnered up with ASTR The Label for a fun event on September 4. ASTR The Label held a #ASTRLOVESLA pop-up shop at The Grove from September 4- September 29. For the opening event Cassie spent some time with fans and fashion lovers for some photo ops.
Evereve Event during NYFW: September 7
During NYFW, our team flew out to NYC to throw an event with Evereve and 7 For All Mankind. We vamped up the 7FAM space for a fun brunch with influencers. The insta-worthy waffles, cotton candy garnished champagne, a DJ, and a denim personalization station made for a perfect morning.
Kelley Baker Beauty Event: September 16
To celebrate the launch of Kelley Baker Beauty’s new Peptide Lash and Brow Serum, we threw an event at their flagship salon in Venice Beach. The pretty pink space was decked out with pink flowers, pink donuts, and of course pink drinks. We had influencers come out to get the full KBB experience with a brow appointment and sent them off with gift bags with products.
Becca and Jojo for McDonald’s x Ubereats: September 17
In honor of Global #McDelivery Night In, Becca Tilley and JoJo Fletcher had a girls night in with McDonald’s and UberEats in New York. The night was filled with with games, merch, fun and french fries.
NuFACE x Hot Pilates: September 18
Be Social put together an influencer event to kick off NuFACE and Hot Pilates new partnership. We had influencers come out to the West Hollywood studio where NuFACE products will now be sold. Tera, the co-founder of NuFACE, came out and showed us how to use some of the tools before the workout session. Each influencer left with NuFACE goodies and some Hot Pilates classes.
Be Social’s Social Series: September 18
We also held our first Social Series event at Shopify LA. Our theme for the night was “Dream, Plan, Do,” which featured an amazing panel of beauty bosses. The panel included Vanessa Lee, Kelley Baker, Shani Darden, Becca Tilley, Tosha Eason, and Sharon Chuter; and was moderated by none other than Kirbie Johnson. Our panel gave us tips for starting your own brand as well as the challenges they overcame in doing so themselves. Needless to say we left feeling very inspired!
T3 Ambassador Retreat: September 23-26
To close out our fun-filled season, we drove down to Palm Springs with T3 Micro for an ambassador retreat. The days were filled with pool time, hair styling, a little hula dancing, and picturesque meals at different hotels in the area. Palm Springs had us feeling like summer would last forever.
Although the summer has passed, Be Social is gearing up for a busy holiday season! Stay tuned for what we have in store.